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Feb. 27 webinar: Using social media to tell the rice industry’s story
Author: Bobby Coats, Professor of Economics

By Bobby Coats, Agricultural Economist 

Please join us for the upcoming Food and Agribusiness Series webinar on February 27 at 3 p.m. CST.  Vicky Boyd of One Grower Publishing will detail her adventures of telling the rice industry’s story through social media and will provide tips for meaningful interaction on social platforms.

Presenter:  Vicky Boyd, Editor of Rice Farming and Soybean South magazines as well as Managing Editor of Cotton Farming magazine

Date: February 27, 2018

Title:  Once upon a time — using social media to tell the rice industry’s story

Registration Link:

Description: A grower panelist recently said, “If you don’t tell the industry’s story, someone else might and you may not like what they’re saying.” Grower associations, millers and other large entities do a pretty good job trying to engage with the public. But there’s nothing like a one-on-one conversation between a grower and consumer to bridge some of the misunderstanding that exists.  That’s where social media comes in. Even if you don’t have a lot of fans, or followers as they’re called, getting even a few people to understand agriculture is a win. You never know when one of those people will go to bat for their “Facebook friend,” the farmer.  Getting started isn’t as scary as it sounds. Boyd will provide a few tips about Facebook, Twitter and Instagram — the three major social media platforms — and some dos and don’ts to keep you out of what one grower called, Twitter Jail.  She also will provide some social media examples from growers who are active to show that it doesn’t have to be fancy or elaborate.

About the presenter:

Vicky Boyd is editor of Rice Farming and Soybean South magazines as well as managing editor of Cotton Farming magazine. All three are owned by One Grower Publishing based in Olive Branch, Mississippi. Boyd joined One Grower Publishing for her second go-round as editor in October 2015. She also was editor of Rice Farming from 1998 to April 2005.

Boyd maintains websites for Rice Farming and Soybean South and posts to the Rice Farming Facebook page,, the Rice Farming Twitter account, @ricefarming, and the Soybean South Twitter account, @soybeansouth.

A graduate of Colorado State University with a degree in technical journalism and minors in agriculture and natural resources, she also has worked for the California Farm Bureau’s Ag Alert newspaper and the Florida Department of Agriculture and Consumer Services. Boyd has more than 30 years’ experience covering U.S. agriculture and has received several awards for her writing.


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